simMachines
simMachines provides similarity-oriented solutions for advanced analytics
Overview
simMachines provides similarity-oriented solutions for advanced analytics. Put simply, it is about running multi-step campaigns that react to what people do.
Who is it for? Mostly marketing teams with more than one channel. They also list Analytics, Artificial Intelligence (AI), Machine Learning, Marketing and Real Time, so expect those to show up in the feature set. They are a small team, 11 to 50 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.
simMachines is based in Chicago, Illinois and founded in 2012. Their site is simmachines.com.
Our checklist for this category: CRM integration, lead scoring, and how fast the learning curve is. Ask for a trial on your own data, not a canned demo.
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Key features
Artificial Intelligence (AI)
Machine Learning
Marketing
Company
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