Signpost

Signpost provides software and services for local businesses to effortlessly build and manage customer relationships. Put simply, it is about running campaigns, content and ads for clients who do not have an in-house team.

The natural audience is small and mid-sized businesses. They also list Call Center, CRM, Local and Marketing Automation, so expect those to show up in the feature set. They are a mid-sized team, 51 to 200 people, which usually shapes who they work with.

Signpost is based in New York, New York and around since 2010. Their site is signpost.com.

Our checklist for this category: who does the work day to day, reporting cadence, and contract length. Ask for a trial on your own data, not a canned demo.

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