Shareity

Shareity is a purpose-driven challenge app where users snap a selfie/video, and brands donate to charity, aligning them with a cause. Put simply, it is about planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. Alongside the main category they mention Advertising, Communities and Marketing. They are a small team, 11 to 50 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

Shareity is based in Boston, Massachusetts and around since 2016. Their site is shareity.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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