Semrush

SEMrush is an online visibility management and content marketing SaaS platform. In practice that means finding the keywords, pages and backlinks that move search rankings.

The natural audience is content and growth teams. Related areas on their profile: Advertising, Analytics, Content Marketing, Copywriting and SEO. They are a large team, 1,001 to 5,000 people, which usually shapes who they work with. Bigger vendor, more process. Budget time for procurement.

Semrush is based in Boston, Massachusetts and around since 2008. More on semrush.com.

Things worth asking about: data freshness, site audit depth, and what the credit limits really mean. Get the renewal terms in writing before the first invoice.

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