SEMDirector

SEMDirector designs and develops search marketing automation software solutions. In practice that means running multi-step campaigns that react to what people do.

Who is it for? Mostly marketing teams with more than one channel. Related areas on their profile: Marketing Automation and Search Engine. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

SEMDirector is based in San Diego, California. Their site is semdirector.com.

Our checklist for this category: CRM integration, lead scoring, and how fast the learning curve is. Get the renewal terms in writing before the first invoice.

If you have worked with SEMDirector, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.