SecretSauce

SecretSauce is a data platform for private company intelligence that uses big data analysis to transform public data into private insights. In practice that means turning site visitors and form fills into contacts you can actually follow up with.

It makes the most sense for marketing and sales teams. They also list Analytics, Artificial Intelligence (AI), Big Data, Business Intelligence and Lead Generation, so expect those to show up in the feature set. They are a very small team, 1 to 10 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

SecretSauce is based in New York, New York. Their site is usesecretsauce.com.

Our checklist for this category: how leads flow into your CRM and what happens to duplicates. Get the renewal terms in writing before the first invoice.

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