Scratch-it

Scratch-it is a marketing software tool to create interactive experiences. In practice that means planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. Alongside the main category they mention Advertising, Cloud Computing and Mobile. They are a small team, 11 to 50 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Scratch-it is based in Portland, Oregon. Their site is scratch-it.com.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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