Scoop.it

Scoop.it automates the content marketing process and provides insights on how to generate better results from content. Put simply, it is about running multi-step campaigns that react to what people do.

It makes the most sense for marketing teams with more than one channel. They also list Artificial Intelligence (AI), Content Discovery, Content Marketing, Marketing Automation and Social Media, so expect those to show up in the feature set. They are a small team, 11 to 50 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

Scoop.it is based in San Francisco, California and founded in 2008. Their site is scoop.it.

Our checklist for this category: CRM integration, lead scoring, and how fast the learning curve is. A short pilot with your real data tells you more than any demo.

The facts above come from public company records. The score will come from people like you. Used Scoop.it? Rate it.