Ruul

Here is Ruul in plain terms. Merchant of record for independents. Put simply, it is about handling plans, proration, dunning and revenue recognition for recurring revenue.

Who is it for? Mostly SaaS and subscription companies. Related areas on their profile: Billing, Financial Services, FinTech, Freelance and Payments. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

Ruul is based in Claymont, Delaware. Their site is ruul.io.

Things worth asking about: payment processor support, tax handling, and migration help. Get the renewal terms in writing before the first invoice.

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