Rubicon Project

Rubicon Project is an advertising technology company that automates the buying and selling of digital advertising. Put simply, it is about planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. Alongside the main category they mention Advertising, Big Data and Real Time. As a large product team themselves (501 to 1,000 people), they tend to serve customers of a similar scale best. Bigger vendor, more process. Budget time for procurement.

Rubicon Project is based in Playa Vista, California and founded in 2007. Their site is rubiconproject.com.

Before you commit, look at platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

If you have worked with Rubicon Project, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.