RollWorks

RollWorks is a marketing company for B2B marketing and sales. Put simply, it is about running multi-step campaigns that react to what people do.

The natural audience is marketing teams with more than one channel. They also list Marketing and Marketplace, so expect those to show up in the feature set. As a large product team themselves (501 to 1,000 people), they tend to serve customers of a similar scale best. At that size expect formal onboarding, documentation and a longer sales cycle.

RollWorks is based in San Francisco, California. Their site is rollworks.com.

Our checklist for this category: CRM integration, lead scoring, and how fast the learning curve is. Get the renewal terms in writing before the first invoice.

If you have worked with RollWorks, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.