RocketFuel

Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Europe, and Japan. Put simply, it is about planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. They also list Advertising, so expect those to show up in the feature set. They are a small team, 11 to 50 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

RocketFuel is based in Memphis, Tennessee and founded in 2007. You can read more at gorocketfuel.com.

Before you commit, look at platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

If you have worked with RocketFuel, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.