Right On Interactive

Right On Interactive is a lifecycle marketing automation company that enables organizations to win, retain and grow business. The job it does: running multi-step campaigns that react to what people do.

It makes the most sense for marketing teams with more than one channel. Alongside the main category they mention Advertising and Marketing Automation. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Right On Interactive is based in Indianapolis, Indiana and founded in 2006. More on rightoninteractive.com.

Before you commit, look at CRM integration, lead scoring, and how fast the learning curve is. Ask for a trial on your own data, not a canned demo.

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