Retail Success

Retail Success is a financial technology company that provides custom software, retail technology, and electronic payments products. In practice that means running multi-step campaigns that react to what people do.

The natural audience is marketing teams with more than one channel. They also list Direct Marketing, Direct Sales and Financial Services, so expect those to show up in the feature set. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

Retail Success is based in Overland Park, Kansas. You can read more at retailsuccess.com.

Things worth asking about: CRM integration, lead scoring, and how fast the learning curve is. Ask for a trial on your own data, not a canned demo.

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