Rentrak Corporation

Rentrak Corporation is a global media measurement and information company serving the entertainment, television, video and advertising ind. The job it does: planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. They also list Advertising, so expect those to show up in the feature set. As a large product team themselves (501 to 1,000 people), they tend to serve customers of a similar scale best. At that size expect formal onboarding, documentation and a longer sales cycle.

Rentrak Corporation is based in Portland, Oregon and founded in 1985. You can read more at rentrak.com.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. A short pilot with your real data tells you more than any demo.

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