Raven Tools

Raven Tools provides Site Audits, Backlink Data, Automated Reports, and Rank Tracking. The job it does: sending campaigns and automated emails to a list and measuring what gets opened.

The natural audience is marketers at companies of every size. They also list Analytics, Content, Email Marketing, Marketing and Semantic Search, so expect those to show up in the feature set. As a very small product team themselves (1 to 10 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

Raven Tools is based in Nashville, Tennessee and founded in 2007. Their site is raventools.com.

Things worth asking about: deliverability, list size pricing, and automation depth. Get the renewal terms in writing before the first invoice.

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