PURE FOCUS

Here is PURE FOCUS in plain terms. Content Marketing Software and Solutions. The job it does: running multi-step campaigns that react to what people do.

The natural audience is marketing teams with more than one channel. Related areas on their profile: Analytics, Content Marketing, Marketing Automation, Search Engine and SEO. They are a small team, 11 to 50 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

PURE FOCUS is based in Santa Monica, California and around since 2009. Their site is purefocus.com.

Things worth asking about: CRM integration, lead scoring, and how fast the learning curve is. Ask for a trial on your own data, not a canned demo.

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