Publir

Content economics for news publishers. That is the short version of Publir. Put simply, it is about planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. They also list Advertising, so expect those to show up in the feature set. They are a small team, 11 to 50 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Publir is based in New York, New York and around since 2011. You can read more at publir.com.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

Every review on Revaw shows how it was verified, so if you know Publir well, your review carries weight here.