Publicis Sapient

Publicis Sapient is a digital transformation platform. In practice that means running multi-step campaigns that react to what people do.

It makes the most sense for marketing teams with more than one channel. Related areas on their profile: Business Information Systems, Cloud Computing, Consulting and Marketing. They are a very large team, 5,000+ people, which usually shapes who they work with. At that size expect formal onboarding, documentation and a longer sales cycle.

Publicis Sapient is based in Boston, Massachusetts and founded in 1990. You can read more at publicissapient.com.

Before you commit, look at CRM integration, lead scoring, and how fast the learning curve is. Get the renewal terms in writing before the first invoice.

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