Provalytics

Provalytics works in ad management, which is about planning, buying and reporting on paid ads across channels. They have not published a longer description, so we lean on what their category usually involves.

It makes the most sense for performance marketers and agencies. They also list Advertising, Predictive Analytics and Test and Measurement, so expect those to show up in the feature set.

Provalytics is based in Stratham, New Hampshire. Their site is provalytics.com.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

If you have worked with Provalytics, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.