PROPS

PROPS creates a decentralized model for digital media that uses blockchain technology to reward the contributors that power the network. Put simply, it is about planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. They also list Advertising, iOS, Mobile, Mobile Apps and News, so expect those to show up in the feature set. As a very small product team themselves (1 to 10 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

PROPS is based in New York, New York and around since 2017. You can read more at props.xyz.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. A short pilot with your real data tells you more than any demo.

If you have worked with PROPS, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.