Proforma Progressive Marketing

Proforma provides brand management solutions. Put simply, it is about planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. Alongside the main category they mention Advertising and Marketing. They are a very small team, 1 to 10 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Proforma Progressive Marketing is based in Bakersfield, California. You can read more at goproforma.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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