Principled Technologies

Principled Technologies is a marketing automation product. Win in the attention economy by partnering with PT for all your marketing, learning, and testing needs. The job it does: running multi-step campaigns that react to what people do.

The natural audience is marketing teams with more than one channel. They also list E-Learning, Information Services and Marketing, so expect those to show up in the feature set. They are a mid-sized team, 51 to 200 people, which usually shapes who they work with.

Principled Technologies is based in Durham, North Carolina and founded in 2003. Their site is principledtechnologies.com.

Things worth asking about: CRM integration, lead scoring, and how fast the learning curve is. Get the renewal terms in writing before the first invoice.

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