Primer

Primer is a business to business marketing company offering marketing solutions. Put simply, it is about planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. Alongside the main category they mention Advertising, Advertising Platforms and Marketing. They are a small team, 11 to 50 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Primer is based in San Francisco, California. Their site is sayprimer.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. A short pilot with your real data tells you more than any demo.

Nobody has reviewed Primer on Revaw yet. If you use it, your rating goes first, and it takes about twenty seconds.