PPL Labs

PPL Labs is an online marketing and software company. Put simply, it is about planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. Alongside the main category they mention Advertising and Marketing. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

PPL Labs is based in Boston, Massachusetts. You can read more at ppllabs.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

If you have worked with PPL Labs, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.