PowerCore

PowerCore provides Brands with the ability to gain valuable first-party client data with web-based digital solutions. In practice that means planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. Alongside the main category they mention Advertising, Gaming, Information Services and Marketing. They are a small team, 11 to 50 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

PowerCore is based in East Palo Alto, California and around since 2015. You can read more at powercore.io.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

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