Potion

Potion is a software tool that provides screen recordings, dynamic videos, customized themes, calendar embeds and secured video services. The job it does: running campaigns, content and ads for clients who do not have an in-house team.

It makes the most sense for small and mid-sized businesses. They also list Email Marketing, Personalization, Video and Video Editing, so expect those to show up in the feature set. As a very small company team themselves (1 to 10 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Potion is based in San Francisco, California. Their site is sendpotion.com.

Our checklist for this category: who does the work day to day, reporting cadence, and contract length. Get the renewal terms in writing before the first invoice.

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