Postalytics

Postalytics is the leading direct mail automation platform designed specifically for marketers. The job it does: running multi-step campaigns that react to what people do.

The natural audience is marketing teams with more than one channel. Related areas on their profile: Direct Marketing and Marketing Automation. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Postalytics is based in Rockland, Massachusetts and founded in 2017. Their site is postalytics.com.

Our checklist for this category: CRM integration, lead scoring, and how fast the learning curve is. Get the renewal terms in writing before the first invoice.

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