Pokeware

Tech/ Marketing Software / AdExchange. That is the short version of Pokeware. The job it does: planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. Related areas on their profile: Ad Exchange, Advertising, Fashion, Marketing and Video. They are a small team, 11 to 50 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

Pokeware is based in New York, New York and around since 1997. You can read more at pokeware.com.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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