Plum Research

Plum Research is an independent source dedicated to providing the most reliable Big Data for Big Media. In practice that means running multi-step campaigns that react to what people do.

Who is it for? Mostly marketing teams with more than one channel. Related areas on their profile: Analytics, Big Data, Business Intelligence, Market Research and Marketing. They are a mid-sized team, 51 to 200 people, which usually shapes who they work with.

Plum Research is based in Palo Alto, California and around since 2015. Their site is plumresearch.com.

Things worth asking about: CRM integration, lead scoring, and how fast the learning curve is. A short pilot with your real data tells you more than any demo.

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