Playmaker Systems

Playmaker Systems, LLC, is a strategy and analytics firm. The job it does: running campaigns, content and ads for clients who do not have an in-house team.

The natural audience is small and mid-sized businesses. They also list Analytics, Management Consulting and Social Media Marketing, so expect those to show up in the feature set. They are a very small team, 1 to 10 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

Playmaker Systems is based in Bethesda, Maryland. You can read more at playmakersystems.com.

Things worth asking about: who does the work day to day, reporting cadence, and contract length. A short pilot with your real data tells you more than any demo.

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