Play Digital Signage

Here is Play Digital Signage in plain terms. Cloud-based digital signage software that lets businesses manage any number of screens, playlists, and locations from a single dashboard. In practice that means planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. They also list Advertising, Business Information Systems, Cloud Computing, Contact Management and Digital Signage, so expect those to show up in the feature set. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

Play Digital Signage is based in Newark, Delaware and founded in 2013. More on playsignage.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

If you have worked with Play Digital Signage, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.