Pica9

The leading SaaS Brand Management Platform empowering brands to deliver local campaigns at scale. That is the short version of Pica9. In practice that means running multi-step campaigns that react to what people do.

It makes the most sense for marketing teams with more than one channel. Alongside the main category they mention Advertising, Brand Marketing, Digital Media, Direct Marketing and Local Advertising. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Pica9 is based in New York, New York and around since 2001. More on pica9.com.

Things worth asking about: CRM integration, lead scoring, and how fast the learning curve is. Get the renewal terms in writing before the first invoice.

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