Personyze

Personyze is a comprehensive personalization platform for websites, email, and apps. In practice that means turning site visitors and form fills into contacts you can actually follow up with.

The natural audience is marketing and sales teams. They also list Ad Targeting, Advertising, Analytics, E-Commerce and Lead Generation, so expect those to show up in the feature set. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

Personyze is based in Brooklyn, New York. Their site is personyze.com.

Our checklist for this category: how leads flow into your CRM and what happens to duplicates. Get the renewal terms in writing before the first invoice.

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