Perpetua

Perpetua works in ad management, which is about planning, buying and reporting on paid ads across channels. They have not published a longer description, so we lean on what their category usually involves.

Who is it for? Mostly performance marketers and agencies. Alongside the main category they mention Advertising, Artificial Intelligence (AI), Digital Marketing and E-Commerce.

Perpetua is based in San Francisco, California. Their site is perpetua.io.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

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