perion

Perion offers a digital advertising platform specializing in search, display, video, and social media to optimize marketing campaigns. In practice that means planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. They also list Advertising, App Marketing and Publishing, so expect those to show up in the feature set. As a large product team themselves (501 to 1,000 people), they tend to serve customers of a similar scale best. Bigger vendor, more process. Budget time for procurement.

perion is based in Holon, Tel Aviv and around since 2000. More on perion.com.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. A short pilot with your real data tells you more than any demo.

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