Performable

Performable is a marketing automation company that develops software for analyzing sales and marketing performance. Put simply, it is about running multi-step campaigns that react to what people do.

The natural audience is marketing teams with more than one channel. Related areas on their profile: Advertising, Analytics, Marketing Automation and Web Design. They are a very small team, 1 to 10 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

Performable is based in Cambridge, Massachusetts. You can read more at performable.com.

Our checklist for this category: CRM integration, lead scoring, and how fast the learning curve is. A short pilot with your real data tells you more than any demo.

Every review on Revaw shows how it was verified, so if you know Performable well, your review carries weight here.