Penthera Partners

Penthera Partners is an international software company that makes video viewing friction-free. Put simply, it is about planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. Alongside the main category they mention Mobile, Mobile Devices, Video Advertising and Video Streaming. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

Penthera Partners is based in New York, New York. Their site is penthera.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. A short pilot with your real data tells you more than any demo.

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