PATHOS

PATHOS works in ad management, which is about planning, buying and reporting on paid ads across channels. They have not published a longer description, so we lean on what their category usually involves.

It makes the most sense for performance marketers and agencies. They also list Advertising, Business Development, Intelligent Systems and Marketing, so expect those to show up in the feature set.

PATHOS is based in West Palm Beach, Florida. More on wearepathos.com.

Before you commit, look at platform coverage, attribution model, and fees as a share of spend. A short pilot with your real data tells you more than any demo.

If you have worked with PATHOS, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.