Parse

Parse offers cloud-based software developer kits that enable users to create apps for desktop, mobile, and embedded devices. In practice that means running websites, apps and data on servers you do not have to maintain.

It makes the most sense for developers and businesses of every size. Alongside the main category they mention Android, Cloud Computing, iOS, Mobile and PaaS. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

Parse is based in Menlo Park, California. Their site is parse.com.

Before you commit, look at pricing predictability, support quality, and migration help. Get the renewal terms in writing before the first invoice.

If you have worked with Parse, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.