Parameter1

Parameter1 provides industry technology and scalable platforms for media business. The job it does: planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. Alongside the main category they mention Advertising, Identity Management and Native Advertising. They are a very small team, 1 to 10 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

Parameter1 is based in Fort Atkinson, Wisconsin and around since 2020. Their site is parameter1.com.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

If you have worked with Parameter1, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.