Paradigm

Paradigm provides a software platform that focuses on the building products industry. The job it does: keeping every contact, deal and follow-up in one place so nothing slips.

The natural audience is sales teams and founders who are tired of spreadsheets. Related areas on their profile: CRM, Service Industry and Transaction Processing. They are a mid-sized team, 201 to 500 people, which usually shapes who they work with.

Paradigm is based in Middleton, Wisconsin and around since 1999. More on myparadigm.com.

Our checklist for this category: pipeline stages, email sync, mobile app, and what reporting costs extra. A short pilot with your real data tells you more than any demo.

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