Pandoodle

Pandoodle is a visual content, discovery, and dynamic computer vision customization technology for in-content advertising. Put simply, it is about planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. They also list Advertising, so expect those to show up in the feature set. They are a small team, 11 to 50 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

Pandoodle is based in Palo Alto, California and founded in 2008. More on pandoodle.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. A short pilot with your real data tells you more than any demo.

If you have worked with Pandoodle, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.