Paloma

Paloma helps ecommerce businesses sell directly to customers in messaging channels, with automated personal shopping conversations. The job it does: planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. They also list Advertising, E-Commerce, E-Commerce Platforms and Retail Technology, so expect those to show up in the feature set. They are a small team, 11 to 50 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Paloma is based in New York, New York and around since 2017. You can read more at getpaloma.com.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

If you have worked with Paloma, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.