OwnLocal

OwnLocal offers a platform that automatically transforms data and offline advertisements into multichannel online marketing campaigns. The job it does: planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. Related areas on their profile: Advertising, Digital Media, News and Small and Medium Businesses. They are a small team, 11 to 50 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

OwnLocal is based in Austin, Texas and founded in 2010. Their site is ownlocal.com.

Before you commit, look at platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

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