Optimizely

Optimizely is a digital experience platform for unlocking digital potential, content, commerce, and optimization. In practice that means running multi-step campaigns that react to what people do.

It makes the most sense for marketing teams with more than one channel. They also list Content, Data Management and Marketing, so expect those to show up in the feature set. As a large product team themselves (501 to 1,000 people), they tend to serve customers of a similar scale best. At that size expect formal onboarding, documentation and a longer sales cycle.

Optimizely is based in New York, New York and around since 2010. You can read more at optimizely.com.

Things worth asking about: CRM integration, lead scoring, and how fast the learning curve is. A short pilot with your real data tells you more than any demo.

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