Optimal Blue

Optimal Blue is a provider of secondary market solutions and actionable data services. Put simply, it is about running campaigns, content and ads for clients who do not have an in-house team.

Who is it for? Mostly small and mid-sized businesses. They also list Financial Services and Marketing Automation, so expect those to show up in the feature set. They are a mid-sized team, 201 to 500 people, which usually shapes who they work with.

Optimal Blue is based in Plano, Texas and founded in 2002. More on www2.optimalblue.com.

Before you commit, look at who does the work day to day, reporting cadence, and contract length. Get the renewal terms in writing before the first invoice.

If you have worked with Optimal Blue, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.