Operative

Operative offers a SaaS-based platform and technology-enabled services to help media industry leaders balance operational efficiency. Put simply, it is about running campaigns, content and ads for clients who do not have an in-house team.

It makes the most sense for small and mid-sized businesses. They also list Advertising, Advertising Platforms and Content, so expect those to show up in the feature set. As a large company team themselves (1,001 to 5,000 people), they tend to serve customers of a similar scale best. At that size expect formal onboarding, documentation and a longer sales cycle.

Operative is based in New York, New York and founded in 2000. Their site is operative.com.

Before you commit, look at who does the work day to day, reporting cadence, and contract length. Ask for a trial on your own data, not a canned demo.

Every review on Revaw shows how it was verified, so if you know Operative well, your review carries weight here.