OpenMessage

Here is OpenMessage in plain terms. A media and commerce platform homegrown to power apps inside of messaging apps. The job it does: planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. Alongside the main category they mention Messaging, Mobile Advertising, Politics, Retail and Shopping. They are a small team, 11 to 50 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

OpenMessage is based in Manhattan, New York. More on openmessage.io.

Before you commit, look at platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

Every review on Revaw shows how it was verified, so if you know OpenMessage well, your review carries weight here.