Open Influence

Open Influence is a marketing company that helps brands and advertisers engage and grow their desired audiences through social media. Put simply, it is about running multi-step campaigns that react to what people do.

Who is it for? Mostly marketing teams with more than one channel. They also list Advertising, Brand Marketing, Machine Learning, Marketing Automation and Social Media, so expect those to show up in the feature set. They are a mid-sized team, 51 to 200 people, which usually shapes who they work with.

Open Influence is based in Los Angeles, California and founded in 2011. More on openinfluence.com.

Our checklist for this category: CRM integration, lead scoring, and how fast the learning curve is. Ask for a trial on your own data, not a canned demo.

If you have worked with Open Influence, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.